Dr. Dora Yeboah holds the position of senior lecturer in Marketing at the Business School of the Ghana Institute of Management and Public Administration (GIMPA) located in Accra, Ghana. Before embarking on her academic journey in 2020, she worked as a Program Advisor and briefly as the Acting Director at GIMPA’s Center for Management Development (CMD), where she specialized in Executive Education and Training between 2011 and 2015.
As a dedicated educator, Dr. Yeboah teaches marketing courses at both undergraduate and graduate levels, mentoring numerous students through their undergraduate and Master’s theses at GIMPA. She is passionate about developing talent and creating an engaging learning environment that emphasizes interaction and the application of real-world concepts. Her goal is to deliver high-quality education that prioritizes learning and professional growth. Dr. Yeboah aims to collaborate with colleagues and students to develop innovative programs that incorporate advanced teaching methods informed by the latest theories and interdisciplinary research.
Dora demonstrates a strong dedication to educational excellence, as evidenced by her remarkable average rating of 4.39 out of 5 in student evaluations for the 2024/2025 academic year. As of February 1, 2024, she took on the role of Coordinator for Satellite Campuses and Affiliate Institutions. Prior to this, she was the Coordinator for the One-Year Master’s program in Marketing and is currently involved with the undergraduate Marketing programs while also teaching at the Gimpa Business School. In addition, Dora is an active member of various committees at both the institutional and school levels.
Dr. Yeboah is known for her exceptional organizational skills, self-motivation, and results-oriented approach. She possesses strong communication skills, which are crucial in her various roles. Her expertise encompasses a range of areas, including Digital and Interactive Marketing, Services Marketing, Services & Relationship Marketing, Strategic Marketing, Marketing Management, Sales Management, and Customer Service.
Her research interests include Digital and Interactive Marketing, Strategic Marketing, Services Marketing, Value Co-Creation, Service-Dominant Logic, Consumer Behaviour, among others. Â Dr. Yeboah has contributed to leading academic journals in her field through her publications.
Journal Publications
1. Yeboah, D., Ibrahim, M., & Agyapong, K. (2023). An examination of value co-creation drivers in Ghana’s hotel setting: a micro-level approach. Journal of Hospitality and Tourism Insights, 6(5), 1840-1859.
2. Yeboah, D. (2024). Understanding perceived value as important factors for the successful implementation of value co-creation at the dyadic level. International Hospitality Review, 38(2), 334-354.
3. Ibrahim, M., Emmanuel, C., Yeboah, D., and Kumah, A. (2025). The influence of digital technologies on quality service delivery in the public sector: the mediating role of service expectation. Future Business Journal, 11:1 https://doi.org/10.1186/s43093-025-00579-7
BOOK CHAPTER
1. Ibrahim, M., & Yeboah, D. (2024). Antecedents of Mobile Banking Apps Adoption among Consumers in Ghana. In: Mirzazadeh, A., Molamohamadi, Z., Erdebilli, B., Babaee Tirkolaee, E., Weber, GW. (Eds) Science, Engineering Management and Information Technology. SEMIT 2023. Communications in Computer and Information Science, Vol 2198. Springer, Cham. https://doi.org/10.1007/978-3-031-72284-4_21.
CONFERENCE PROCEEDINGS
1. Ibrahim, M., Kuffour, B.O & Yeboah, D. (2025). The Influence of Digital Marketing Practices on Performance of SMEs in Ghana: The Mediating Role of Customer Engagement. International Conference on African Development, ICAD 2025, June 18th to 20th, 2025, Aston University Birmingham, UK.
2. Ibrahim, M. & Yeboah, D. (2023). The Impact of Industrial Cluster on SMEs Performance: Evidence from the Wood Industry in Ghana. International Conference on Science, Engineering Management and Information Technology, September 14-15, 2023, Ankara Yildirim Beyazit University, Turkey
3. Ibrahim, M., Yeboah, D. & Mensah, A.F. (2023). Antecedents of Mobile Banking Apps adoption among Consumers in Ghana. International Conference on Science, Engineering Management and Information Technology, September 14-15, 2023, Ankara Yildirim Beyazit University, Turkey
MANUSCRIPTS UNDER REVIEW
Ibrahim, M., Kuffour, B.O & Yeboah, D (under review). The Influence of Digital Marketing Practices on Performance of SMEs in Ghana: The Mediating Role of Customer Engagement, Discover Sustainability
Ibrahim, M. & Yeboah, D. (under review). Examining the effect of Industrial Cluster on Small and Medium Enterprises (SMEs) Performance, Discover sustainability Journal, Springer
Yeboah, D. and Ibrahim, M. (under review). Actor’s personality trait and value co-creation participation- Evidence from the hotel sector Journal of Services Marketing (Ref: manuscript ID: JSM-12-2024-0617)
Yeboah, D. (under review). Employee and guest interactions in the hospitality industry: Exploring practices that enhance value co-creation at the micro level, Journal of Service Management. manuscript ID JOSM-11-2025-0581.
Social media: Facebook, LinkedIn
Email: dyeboah@gimpa.edu.gh
Dr. Dora Yeboah holds the position of senior lecturer in Marketing at the Business School of the Ghana Institute of Management and Public Administration (GIMPA) located in Accra, Ghana. Before embarking on her academic journey in 2020, she worked as a Program Advisor and briefly as the Acting Director at GIMPA’s Center for Management Development (CMD), where she specialized in Executive Education and Training between 2011 and 2015.
As a dedicated educator, Dr. Yeboah teaches marketing courses at both undergraduate and graduate levels, mentoring numerous students through their undergraduate and Master’s theses at GIMPA. She is passionate about developing talent and creating an engaging learning environment that emphasizes interaction and the application of real-world concepts. Her goal is to deliver high-quality education that prioritizes learning and professional growth. Dr. Yeboah aims to collaborate with colleagues and students to develop innovative programs that incorporate advanced teaching methods informed by the latest theories and interdisciplinary research.
Dora demonstrates a strong dedication to educational excellence, as evidenced by her remarkable average rating of 4.39 out of 5 in student evaluations for the 2024/2025 academic year. As of February 1, 2024, she took on the role of Coordinator for Satellite Campuses and Affiliate Institutions. Prior to this, she was the Coordinator for the One-Year Master’s program in Marketing and is currently involved with the undergraduate Marketing programs while also teaching at the Gimpa Business School. In addition, Dora is an active member of various committees at both the institutional and school levels.
Dr. Yeboah is known for her exceptional organizational skills, self-motivation, and results-oriented approach. She possesses strong communication skills, which are crucial in her various roles. Her expertise encompasses a range of areas, including Digital and Interactive Marketing, Services Marketing, Services & Relationship Marketing, Strategic Marketing, Marketing Management, Sales Management, and Customer Service.
Her research interests include Digital and Interactive Marketing, Strategic Marketing, Services Marketing, Value Co-Creation, Service-Dominant Logic, Consumer Behaviour, among others. Â Dr. Yeboah has contributed to leading academic journals in her field through her publications.
Journal Publications
1. Yeboah, D., Ibrahim, M., & Agyapong, K. (2023). An examination of value co-creation drivers in Ghana’s hotel setting: a micro-level approach. Journal of Hospitality and Tourism Insights, 6(5), 1840-1859.
2. Yeboah, D. (2024). Understanding perceived value as important factors for the successful implementation of value co-creation at the dyadic level. International Hospitality Review, 38(2), 334-354.
3. Ibrahim, M., Emmanuel, C., Yeboah, D., and Kumah, A. (2025). The influence of digital technologies on quality service delivery in the public sector: the mediating role of service expectation. Future Business Journal, 11:1 https://doi.org/10.1186/s43093-025-00579-7
BOOK CHAPTER
1. Ibrahim, M., & Yeboah, D. (2024). Antecedents of Mobile Banking Apps Adoption among Consumers in Ghana. In: Mirzazadeh, A., Molamohamadi, Z., Erdebilli, B., Babaee Tirkolaee, E., Weber, GW. (Eds) Science, Engineering Management and Information Technology. SEMIT 2023. Communications in Computer and Information Science, Vol 2198. Springer, Cham. https://doi.org/10.1007/978-3-031-72284-4_21.
CONFERENCE PROCEEDINGS
1. Ibrahim, M., Kuffour, B.O & Yeboah, D. (2025). The Influence of Digital Marketing Practices on Performance of SMEs in Ghana: The Mediating Role of Customer Engagement. International Conference on African Development, ICAD 2025, June 18th to 20th, 2025, Aston University Birmingham, UK.
2. Ibrahim, M. & Yeboah, D. (2023). The Impact of Industrial Cluster on SMEs Performance: Evidence from the Wood Industry in Ghana. International Conference on Science, Engineering Management and Information Technology, September 14-15, 2023, Ankara Yildirim Beyazit University, Turkey
3. Ibrahim, M., Yeboah, D. & Mensah, A.F. (2023). Antecedents of Mobile Banking Apps adoption among Consumers in Ghana. International Conference on Science, Engineering Management and Information Technology, September 14-15, 2023, Ankara Yildirim Beyazit University, Turkey
MANUSCRIPTS UNDER REVIEW
Ibrahim, M., Kuffour, B.O & Yeboah, D (under review). The Influence of Digital Marketing Practices on Performance of SMEs in Ghana: The Mediating Role of Customer Engagement, Discover Sustainability
Ibrahim, M. & Yeboah, D. (under review). Examining the effect of Industrial Cluster on Small and Medium Enterprises (SMEs) Performance, Discover sustainability Journal, Springer
Yeboah, D. and Ibrahim, M. (under review). Actor’s personality trait and value co-creation participation- Evidence from the hotel sector Journal of Services Marketing (Ref: manuscript ID: JSM-12-2024-0617)
Yeboah, D. (under review). Employee and guest interactions in the hospitality industry: Exploring practices that enhance value co-creation at the micro level, Journal of Service Management. manuscript ID JOSM-11-2025-0581.
Social media: Facebook, LinkedIn
Email: dyeboah@gimpa.edu.gh
Dr. Dora Yeboah holds the position of senior lecturer in Marketing at the Business School of the Ghana Institute of Management and Public Administration (GIMPA) located in Accra, Ghana. Before embarking on her academic journey in 2020, she worked as a Program Advisor and briefly as the Acting Director at GIMPA’s Center for Management Development (CMD), where she specialized in Executive Education and Training between 2011 and 2015.
As a dedicated educator, Dr. Yeboah teaches marketing courses at both undergraduate and graduate levels, mentoring numerous students through their undergraduate and Master’s theses at GIMPA. She is passionate about developing talent and creating an engaging learning environment that emphasizes interaction and the application of real-world concepts. Her goal is to deliver high-quality education that prioritizes learning and professional growth. Dr. Yeboah aims to collaborate with colleagues and students to develop innovative programs that incorporate advanced teaching methods informed by the latest theories and interdisciplinary research.
Dora demonstrates a strong dedication to educational excellence, as evidenced by her remarkable average rating of 4.39 out of 5 in student evaluations for the 2024/2025 academic year. As of February 1, 2024, she took on the role of Coordinator for Satellite Campuses and Affiliate Institutions. Prior to this, she was the Coordinator for the One-Year Master’s program in Marketing and is currently involved with the undergraduate Marketing programs while also teaching at the Gimpa Business School. In addition, Dora is an active member of various committees at both the institutional and school levels.
Dr. Yeboah is known for her exceptional organizational skills, self-motivation, and results-oriented approach. She possesses strong communication skills, which are crucial in her various roles. Her expertise encompasses a range of areas, including Digital and Interactive Marketing, Services Marketing, Services & Relationship Marketing, Strategic Marketing, Marketing Management, Sales Management, and Customer Service.
Her research interests include Digital and Interactive Marketing, Strategic Marketing, Services Marketing, Value Co-Creation, Service-Dominant Logic, Consumer Behaviour, among others. Â Dr. Yeboah has contributed to leading academic journals in her field through her publications.
Journal Publications
1. Yeboah, D., Ibrahim, M., & Agyapong, K. (2023). An examination of value co-creation drivers in Ghana’s hotel setting: a micro-level approach. Journal of Hospitality and Tourism Insights, 6(5), 1840-1859.
2. Yeboah, D. (2024). Understanding perceived value as important factors for the successful implementation of value co-creation at the dyadic level. International Hospitality Review, 38(2), 334-354.
3. Ibrahim, M., Emmanuel, C., Yeboah, D., and Kumah, A. (2025). The influence of digital technologies on quality service delivery in the public sector: the mediating role of service expectation. Future Business Journal, 11:1 https://doi.org/10.1186/s43093-025-00579-7
BOOK CHAPTER
1. Ibrahim, M., & Yeboah, D. (2024). Antecedents of Mobile Banking Apps Adoption among Consumers in Ghana. In: Mirzazadeh, A., Molamohamadi, Z., Erdebilli, B., Babaee Tirkolaee, E., Weber, GW. (Eds) Science, Engineering Management and Information Technology. SEMIT 2023. Communications in Computer and Information Science, Vol 2198. Springer, Cham. https://doi.org/10.1007/978-3-031-72284-4_21.
CONFERENCE PROCEEDINGS
1. Ibrahim, M., Kuffour, B.O & Yeboah, D. (2025). The Influence of Digital Marketing Practices on Performance of SMEs in Ghana: The Mediating Role of Customer Engagement. International Conference on African Development, ICAD 2025, June 18th to 20th, 2025, Aston University Birmingham, UK.
2. Ibrahim, M. & Yeboah, D. (2023). The Impact of Industrial Cluster on SMEs Performance: Evidence from the Wood Industry in Ghana. International Conference on Science, Engineering Management and Information Technology, September 14-15, 2023, Ankara Yildirim Beyazit University, Turkey
3. Ibrahim, M., Yeboah, D. & Mensah, A.F. (2023). Antecedents of Mobile Banking Apps adoption among Consumers in Ghana. International Conference on Science, Engineering Management and Information Technology, September 14-15, 2023, Ankara Yildirim Beyazit University, Turkey
MANUSCRIPTS UNDER REVIEW
Ibrahim, M., Kuffour, B.O & Yeboah, D (under review). The Influence of Digital Marketing Practices on Performance of SMEs in Ghana: The Mediating Role of Customer Engagement, Discover Sustainability
Ibrahim, M. & Yeboah, D. (under review). Examining the effect of Industrial Cluster on Small and Medium Enterprises (SMEs) Performance, Discover sustainability Journal, Springer
Yeboah, D. and Ibrahim, M. (under review). Actor’s personality trait and value co-creation participation- Evidence from the hotel sector Journal of Services Marketing (Ref: manuscript ID: JSM-12-2024-0617)
Yeboah, D. (under review). Employee and guest interactions in the hospitality industry: Exploring practices that enhance value co-creation at the micro level, Journal of Service Management. manuscript ID JOSM-11-2025-0581.
Social media: Facebook, LinkedIn
Email: dyeboah@gimpa.edu.gh
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