Dr. David Eshun Yawson is a Senior Lecturer in Marketing at the Business School, Ghana Institute of Management and Public Administration.  He is currently the coordinator of the Practitioners Forum Course for the GIMPA Business School and the team leader for the Office for Traditional Leadership Studies. His key qualifications are in research, agribusiness, and marketing management with work experience and interest in research, entrepreneurship, marketing, consumer behaviour, and capacity building.  Dr. Yawson holds a PhD in Marketing (University of Kent, UK), MBA in Food and Agribusiness (Royal Agricultural University, Cirencester, U.K. and Van Hall Larenstein, Wageningen University, The Netherlands), and a Bachelor of Science in Agriculture (Agricultural Mechanisation) (University of Ghana, Ghana). He also has Postgraduate Certificates in Social Research Methods and Higher Education from the University of Kent, UK.

Prior to joining GIMPA, Dr Yawson held Dunnhumby Scholar position for Food Northwest (UK) / the University of Kent (UK) where he worked with Food North West (Regional Food Agency) (UK), BusinessLink North West (Regional Business Development Agency, UK) and Centre for Value Chain Research of the University of Kent (UK) providing marketing and consumer insight to agribusiness SMEs in the North West Region of UK. Dr Yawson has extensive man­agement experience in industry managing donor funded projects for United States Agency for International Development, (USAID/Ghana); SNVGhana (Netherlands Development Organization); GTZ (German Development Cooperation); ITC and Trade Facilitation Office of Canada.) for Ghanaian Non-Traditional Exporters (NTEs) in Ghana. In industry, Dr. Yawson has worked as a business development specialist and a former acting Chief Executive Officer (CEO) for the Federation of Associations of Ghanaian Exporters where he established and managed projects for international partners in the Ghana agribusiness sector for United States Agency for International Development, (USAID/Ghana); SNVGhana (Netherlands Development Organization); GTZ (German Development Cooperation); ITC and Trade Facilitation Office of Canada.

In teaching, Dr Yawson handles the Practitioners Forum Courses at the undergraduate programmes and Experiential Learning in the postgraduate programmes of the GIMPA Business School. Prior to that he has taught Principles of marketing, Marketing Strategy, Marketing Research, Customer Service Management, Retail Management and Distribution Management at the undergraduate level at GIMPA Business School. He has also handled teaching seminars for Strategic Management (Bachelors), Marketing in an International Perspective (MSc) and International Strategic Supply Chain Management (MSc) at the University of Kent, United Kingdom.

As, a multi-disciplinary academic, Dr Yawson has published in internationally ranked journals of repute and books with internationally reputed publishers. These journals include Computers in Human Behaviour, Studies in Higher Education, Heliyon, International Food and Agribusiness Management Review (IFAMA), Sustainability, Higher Education Pedagogies, Open Learning: The Journal of Open, Distance and e-Learning and International Review of Management and Marketing. Dr Yawson also serve as a reviewer for international journals such as British Food Journal, Open Learning: The Journal of Open, Distance and e-Learning, Heliyon, Thunderbird International Business Review, Education Inquiry and Waste Management Journal.

• Marketing Research
• Marketing Management
• Food and Agribusiness

• Agribusiness (International Food Value Chains);
• Consumer Behaviour in non-traditional marketing domains.
• Entrepreneurial marketing
• Marketing information utilization in Retailing
• Sustainability in Food Supply Chains
• Capacity building in graduate employability.

• Awarded a grant of £21,990 for the Developing sustainable value chains: Performance Measurement and process improvement through the International Institute of Environment and Development / Oxfam /Unilever Project for September 2011 to June 2012.
   Awarded a £75,000 Dunnhumby PhD Studentship Grant in 2007 to fund my PhD and the Food Northwest (UK) / Kent Business School, University of Kent (UK) Consumer Insight Project.
•  Awarded a € 25,000 Netherlands Fellowship Programme (NFP) Fellowship in 2005 to fund my MBA programme in The Netherlands and the United Kingdom.
  Ongoing

• Awarded for contribution to open science by Elsevier during the International Open Access Week 2022 a top downloading article “Understanding Satisfaction Essentials of E-Learning in Higher Education: A multi-generational cohort perspective” linked to the UN SDG 4: Ensuring inclusive and equitable quality education and promote lifelong learning opportunities for all. – October 27, 2022.
• Other Awards
  As part of the recognition of my work and participation in the African Growth and Opportunities Act (AGOA) professional development program in the development of trade with the U.S.A, I was awarded an International Honorary Citizen of the City of New Orleans, Louisiana and a Honorary Mayor-President of the City Of Baton Rouge, Parish of East Baton Rouge, Louisiana both in U.S.A in 2002.

Master’s Level Course, GIMPA Business School, GIMPA, Accra, Ghana.

• GMAS 704: Experiential Learning Course

Undergraduate Level Course, GIMPA Business School, GIMPA, Accra, Ghana.

• Practitioners Forum Course I
• Practitioners Forum Course II
• Practitioners Forum Course III
• Practitioners Forum Course IV
• Practitioners Forum Course V
• Practitioners Forum Course VI
• Practitioners Forum Course VII
• Practitioners Forum Course VIII

Peer-Reviewed Books

• Acquaye, A.; Yamoah,F.A.; Ibn-Mohammed, T.; Quaye,E.; Yawson, D.E. (2023) Equitable Global Value Chain and Production Network as a Driver for Enhanced Sustainability in Developing Economies. Sustainability 2023, 15, 14550. https://doi.org/10.3390/su151914550.
• Yamoah, F. A. & Yawson, D. E. (2023) Sustainable Food Supply Chain Research, Special Issue published in Sustainability, Multidisciplinary Digital Publishing Institute (MDPI), Basel, Switzerland, pp. 194, ISBN 978-3-0365-7341-0 (hardback); ISBN 978-3-0365-7340-3 (PDF), https://doi.org/10.3390/books978-3-0365-7340-3
• Yawson, D. E., & Yamoah, F. A. (2022). Contemporary Retail Marketing in Emerging Economies: The Case of Ghana’s Supermarket Chains. Palgrave Studies of Marketing in Emerging Economies, pp. 1 -235, Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-11661-2
• Fearne, A., Yawson, D., Buxton, A. and Tait, J. (2012) Measuring fairness in supply chain trading relationships: A methodology guide, International Institute of Environment and Development, London, UK.  (IIED code:16042IIED) ISBN 978-1-84369-876-0
• Yawson D.E. and Aguiar L.K, An Inquiry into the Ghanaian Pineapple Supply Chain Agility. (2011) LAP LAMBERT Academic Publishing GmbH & Co., Saarbrücken, Germany ISBN 978-3-8433-9154-2.

Peer-reviewed book chapters

• Yawson, D.E., & Yamoah, F.A. (2022). Introduction to Contemporary Retail Marketing in Emerging Economies: Ghana’s Supermarket Chains. In: Contemporary Retail Marketing in Emerging Economies. (pp. 1-44), Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-11661-2_1
• Yawson, D.E., & Yamoah, F.A. (2022). Modern Retail Marketing and Supermarket Loyalty Cards Programme. In: Contemporary Retail Marketing in Emerging Economies. Palgrave Studies of Marketing in Emerging Economies. (pp. 45-76). Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-11661-2_2
• Yawson, D.E., & Yamoah, F.A. (2022). The TESCO Club Card Loyalty Programme: The Gold Standard. In: Contemporary Retail Marketing in Emerging Economies. (pp. 77-87). Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-11661-2_3
• Yawson, D.E., & Yamoah, F.A. (2022). The Ghanaian Supermarket Industry. In: Contemporary Retail Marketing in Emerging Economies. Palgrave Studies of Marketing in Emerging Economies. (pp. 89-128). Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-11661-2_4
• Yawson, D.E., & Yamoah, F.A. (2022). The Current Supermarket Chains Marketing Infrastructure in Ghana. In: Contemporary Retail Marketing in Emerging Economies. Palgrave Studies of Marketing in Emerging Economies. (pp. 129-147). Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-11661-2_5
• Yawson, D.E., & Yamoah, F.A. (2022). The Next Generation of Supermarkets Marketing in Ghana. In: Contemporary Retail Marketing in Emerging Economies. (pp. 149-175). Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-11661-2_6
• Yawson, D.E., & Yamoah, F.A. (2022). Value Capture and Beneficiary Stakeholders of the Next Generation of Supermarkets Marketing. In: Contemporary Retail Marketing in Emerging Economies. Palgrave Studies of Marketing in Emerging Economies. (pp. 177-203). Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-11661-2_7
• Yawson, D.E., & Yamoah, F.A. (2022). Challenges, Paradoxes, Dilemmas and Strategies for Success of the Next Generation of Supermarkets Marketing. In: Contemporary Retail Marketing in Emerging Economies. (pp. 205-227). Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-11661-2_8

Peer-reviewed journal articles

• Yamoah, F.A.& Yawson, D.E. (2023) Special Issue: Sustainable Food Supply Chain Research. Sustainability 2023, 15, (6) 4737. https://doi.org/10.3390/su15064737
• Yawson, D.E. & Yamoah, F.A. (2023) Towards a framework for the promotion of business management graduate employability: an extended CareerEDGE model, Studies in Higher Education, 48:7, 1007-1024, DOI: 10.1080/03075079.2023.2176481
• Yawson, D.E.; & Yamoah, F.A. (2022) Review of Strategic Agility: A Holistic Framework for Fresh Produce Supply Chain Disruptions. Sustainability 2022, 14,(16) 14977; https://doi.org/10.3390/su142214977
• Yamoah, F.A., & Yawson, D.E. (2022) Promoting global well-being through fairtrade food: the role of international exposure. International Food and Agribusiness Management Review 26 (2)- Pages: 243 – 265 https://doi.org/10.22434/IFAMR2021.0078
• Yamoah, F.A., Haque, ul A. & Yawson, D. E. (2022) Consumer Psychology on Food Choice Editing in Favour of Sustainability. Sustainability 2022, 14(16), 10130; https://doi.org/10.3390/su141610130
• Yawson, D.E. and Yamoah, F.A. (2021) Gender Variability in E-Learning Utility Essentials: Evidence from A Multi-Generational Higher Education Cohort. Computers in Human Behaviour, 114,106558 https://doi.org/10.1016/j.chb.2020.106558
• Yawson, D.E. and Yamoah, F.A. (2020) Understanding pedagogical essentials of employability embedded curricula for business school undergraduates: a multi-generational cohort perspective, Higher Education Pedagogies 5 (1): 360-380 DOI: 10.1080/23752696.2020.1846134
• Yawson, D. and Yamoah, F.A. (2023) Understanding Utility Essentials of E-Learning Management Systems in Higher Education: A Multi-Generational Cohort Perspective. Open Learning: The Journal of Open, Distance and e-Learning. 38:3, 243-259, DOI: 10.1080/02680513.2020.1858778
• Yawson, D.E. and Yamoah, F.A. (2020) Understanding Satisfaction Essentials of E-Learning in Higher Education: A Multi-Generational Cohort Perspective, Heliyon, 6 (11) e05519. DOI:10.1016/j.heliyon.2020.e05519
• Yawson, D.E. (2020) Understanding Consumer Information Use in Small Businesses: The Determinants and Performance Outcomes, International Review of Management and Marketing,10(5), 50-62.
• Yawson, D. E., Yamoah, F. A., Sarpong, F. O., and Abban-Ampiah, G. (2020). Inculcating Employability Skill Sets in Undergraduates Through Employability Embedded Courses: Students Experience Anatomisation. Archives of Business Research, 8(6). 165-179.DOI:10.14738/abr.86.8480.
• Yawson, D. E. (2020). Knowledge Utilisation in AgriFood SMEs: Effects of Organisational and Informational Factors. Archives of Business Research, 8(7). 235-248. DOI: 10.14738/abr.87.8664.
• Yamoah, F. A. and Yawson, D. E. (2014) Assessing Supermarket Food Shopper Reaction to Horsemeat Scandal in the UK. International Review of Management and Marketing,4 (2). 98 -107 ISSN 2146-4405. www.econjournals.com.
• Cacciolatti, L.. Fearne, A., Ihua, B. and Yawson, D. (2012) Types, Sources and Frequency of Use of Formalised Marketing Information as a Catalyst of SME Growth. Journal of Strategic Management Education, 8 (1): 1-24 ISSN 1649-3877
• Peer-reviewed conference papers
• Yawson, D.E.,Owusu-Frimpong, N and Yamoah, F. A. (2016) The Role of Organisational Informational Factors Affecting Knowledge Utilisation in Agri-food SMEs, Academy of Marketing, Newcastle Business School, 4- 7 July.
• Yawson, D.E. and Yamoah, F.A. (2013) “African Exports Supply Chain Agility: A Case of the Ghanaian International Pineapple Export Supply Chain”, International Academy of African Business and Development (IAABD) Conference Proceedings, Ghana Institute of Management and Public Administration (GIMPA), Accra, Ghana, May 14-18,2013.
• Cacciolatti, L., Donnelly, C., Fearne, A., Ihua, U., Yawson, D., Armstrong, G. and Simmons, G. (2009), “Use of supermarket panel data amongst small and medium sized business in the food industry”, Academy of Marketing Conference, Leeds Metropolitan University, Leeds, July 7-9.
• Cacciolatti, L. and Fearne, A. and Yawson, D. (2007) How do Consumers Respond to Food Scares? A Case Study of Avian Influenza in the UK Using Supermarket Loyalty Card Data In: American Agricultural Economics Association (AAEA) Annual Conference, 29th July – 1st August 2007 , Portland, Oregon (USA). http://kar.kent.ac.uk/25413/
• Yawson D.E. and Aguiar L.K. (2007) Agility in the Ghanaian International Pineapple Supply Chain. Presented at 17th Annual Forum and Symposium IAMA Conference – Parma, Italy, June 2007. [Online] Available from: http://www.ifama.org/conferences/2007Conference/SymposiumPapers_files/1110_Paper.pdf  [Accessed     1st November 2007 ]
• Yawson D.E. and Aguiar L.K. (2007) Agility in the Ghanaian International Pineapple Supply Chain. Presented at International Symposium on Fresh Produce Supply Chain Management, Chiang Mai- Thailand 6-10 December 2006. [Online] Available from: http://www.fao.org/ag/ags/subjects/en/agmarket/chiangmai/aguiar.pdf [Accessed 1st November 2007]

Email: dyawson@gimpa.edu.gh

Telephone: +233 (0)577108480