Mrs. Dora Yeboah (PhD) is a lecturer in Marketing at the Ghana Institute of Management and Public Administration (GIMPA) Business School, Accra, Ghana. Prior to becoming a lecturer, Dora worked as Program Advisor and Acting Director at the Center for Management Development (CMD), the then Executive Education and Training wing of Gimpa. Dora is an early career researcher, taught marketing related courses at graduate and undergraduate levels, supervised undergraduate and Masters theses to completion in GIMPA.

As a lecturer, her key goal has been to contribute to the development of human capital, especially students, as well as creating an enabling environment for interactive and experiential learning. In her prospective position as a lecturer in Marketing, Dora aims at working diligently towards the delivery of high-quality academic programs for sustainable Center of Excellence for learning and professional service activities. In addition, she aims to work in a collaborative teaching and learning environment with both faculty and students, where together, they can develop programs that incorporate innovative teaching techniques, using the most recent theories and research through an interdisciplinary approach. Her other aim is to produce research papers with high impact on businesses and society at large. Thus, she looks forward to collaborating with other researchers in Ghana and abroad to be able to achieve the above goals.

Following her appointment as a lecturer, Dora’s commitment and approach to teaching has been rewarded with high students average lecturer evaluation rating of 4.39 on the scale of 5. At the institutional level, Dora has been the Coordinator of Satellite Campuses and Affiliate Institutions since February 1, 2024. Also, she has been the Coordinator of SALTS Institutes, an affiliate to GIMPA, since February 1, 2023. Prior to these, she was appointed as Coordinator of the One Year Master’s (Marketing) and DMS(Marketing) programs at the Business Management Department, Gimpa Business School, and has held these positions along with the lecturer position till date.

Dora has many strong and admirable qualities. She is highly organized, self-motivated, goal oriented and has strong verbal and written skills that are necessary for her current roles. Her areas of specialization include Digital & Interactive Marketing, Services Marketing, Services and Relationship Marketing, Strategic Marketing, Marketing management, Sales Management, Value co-Creation, Consumer Behavior and Customer Service.

Her research interests include Digital & Interactive Marketing, Marketing Management, Services Marketing, Value Co-creation, Service dominant logic and Consumer Behavior. Her interest also lies in value perception and motivation research, in particular how firms could employ research outcomes from these subject areas to engage with customers, employees and other stakeholders for success. She has published in high impact Journals.

• Digital & Interactive Marketing
• Services Marketing
• Services and Relationship Marketing
• Strategic Marketing
• Marketing management
• Sales Management
• Value co-Creation
• Consumer Behavior
• Customer Service.

• Marketing Management
• Marketing Strategy
• Services Marketing
• Customer Service Management

• Digital & Interactive Marketing
• Services Marketing
• Services and Relationship Marketing
• Strategic Marketing
• Marketing management
• Sales Management
• Value co-Creation
• Consumer Behavior
• Customer Service.

Books/ Publications

• • Yeboah, D., Ibrahim, M., & Agyapong, K. (2023). An examination of value co-creation drivers in Ghana’s hotel setting: a micro-level approach. Journal of Hospitality and Tourism Insights, 6(5), 1840-1859.
  • Yeboah, D. (2024). Understanding perceived value as important factors for the successful implementation of value co-creation at the dyadic level. International Hospitality Review, 38(2), 334-354
  • The influence of Digital Technologies on Quality Service Delivery in Ghana’s Public Sector: The Mediating role of Service Expectation. After peer review process, your article has been accepted for publication with the Journal of Digital Economy (JDE) | eISSN: 2773- 0670 in the upcoming issue of year 2024; Paper ID: JDE_2024_260 5.
  • AI Adoption and Operational Performance of Commercial Banks in Ghana: The moderating role of Employee Technology Skills. After peer review process, your article has been accepted for publication with the Journal of Digital Economy (JDE) | eISSN: 2773-0670 in the upcoming issue of year 2024) Paper ID: JDE_2024_258
  • Book Chapter – Ibrahim, M., Yeboah, D. (2024). Antecedents of Mobile Banking Apps Adoption Among Consumers in Ghana. In: Mirzazadeh, A., Molamohamadi, Z., Erdebilli, B., Babaee Tirkolaee, E., Weber, GW. (eds) Science, Engineering Management and Information Technology. SEMIT 2023. Communications in Computer and Information Science, vol 2198. Springer, Cham. https://doi.org/10.1007/978-3-031-72284-4_21

Conference Presentations: Presented in the International Conference on Science, Engineering Management and Information Technology (SEMIT 2023) held on 14-15 September 2023 in Ankara, Turkey.

1. Antecedents of Mobile Banking Apps adoption among Consumers in Ghana
2. The Impact of Industrial Cluster on SMEs Performance: Evidence from the Wood Industry in Ghana

Papers Under Review

• The Impact of Industrial Cluster on SMEs Performance: Evidence from the Wood Industry in an emerging economy”, Journal of Digital Management, (Ref: Submission ID 1e939892-226d-4c07-ab6c-a0ee3cdcb8c6, 19 August 2024 UTC)
• Navigating the Subtle Boundary Between Public Relations and Propaganda as Tools of Communication”, Communication and the Public Journal (Ref: manuscript ID is CTP-24-0221)
• Actor’s personality trait and value co-creation participation- Evidence from the hotel sector” Journal of Services Marketing (Ref: manuscript ID: JSM-12-2024-0617)

Social media: Facebook, LinkedIn

Email: dyeboah@gimpa.edu.gh