Dr. Dora Yeboah is a lecturer in Marketing at the Ghana Institute of Management and Public Administration (GIMPA) Business School, Accra, Ghana. Prior to becoming a lecturer, Dora worked as Program Advisor and Acting Director at the Center for Management Development (CMD), the then Executive Education and Training wing of the Gimpa Business School.

Her research interests include marketing management, marketing strategy and services marketing. Her interest also lies in Consumer Behaviour, Customer Service Management, value co-creation and service dominant logic, in particular how firms could employ these to engage with customers, employees or other stakeholders for success. She has presented at international conferences and published in reputable journals.

• Marketing
• Customer Service

• Marketing Management
• Marketing Strategy
• Services Marketing
• Customer Service Management

• Masters – Consumer Behavior, Marketing Research
• Undergraduate – Services Marketing, Customer Service Management, Marketing Management, Introduction to Marketing, Principles of Marketing, Marketing Strategy, Sales Management, Consumer Behavior

Publications and Conference Presentations

• Yeboah, D., Ibrahim, M., & Agyapong, K. (2022). An examination of value co-creation drivers in Ghana’s hotel setting: a micro-level approach. Journal of Hospitality and Tourism Insights.
• Yeboah, D. (2023). Understanding perceived value as important factors for the successful implementation of value co-creation at the dyadic level. International Hospitality Review.

Conference Presentations: Presented in the International Conference on Science, Engineering Management and Information Technology (SEMIT 2023) held on 14-15 September 2023 in Ankara, Turkey.

1. Antecedents of Mobile Banking Apps adoption among Consumers in Ghana
2. The Impact of Industrial Cluster on SMEs Performance: Evidence from the Wood Industry in Ghana

Papers Under Review

• Actors’ personality traits as important factors for stimulating value co-creation participation- Evidence from the hotel sector, International Hospitality Review. (IHR-11-2023-0056)
  Antecedents of Mobile Banking Apps adoption among Consumers in Ghana (1222-SEMIT2023)
• Unpacking the daily business growth practice of Ghanaian Micro Women Entrepreneurial Fashion Designers, Journal of Entrepreneurship in Emerging Economies. (JEEE-01-2024-0008)

Social media: Facebook, LinkedIn

Email: dyeboah@gimpa.edu.gh