Israel Kpekpena is a Marketing lecturer at the Ghana Institute of Management and Public Administration (GIMPA). Before joining GIMPA, Dr. Kpekpena worked as a banking staff, a high-school class instructor, and an operations manager with a major advertising agency in Accra. His current research interests centre around consumer transformative research, consumer online brand communities, and behavioural research methodologies and analyses. His research works have been presented at major conferences, including AMA Marketing and Public Policy, Marketing Management Association, and North East Decision Sciences Institute. He was a recipient of the Centre for International Business Education and Research (CIBER) award from Indiana University. He obtained his PhD in 2020 from the Morgan State University, Maryland, USA.

Dr. Kpekpena was involved in the research work on improving the Ghana School Feeding Programme (GSFP), sponsored by the Bill and Melinda Gates Foundation.  The international collaborative research between the Haas School of Business, UCLA, Berkeley and GIMPA produced, among other things, a costing tool to help the GSFP Secretariat calculate the costs involved in producing and delivering the food to the school children.

Professional affiliations

• Association of Consumer Researchers (ACR)
• Academy of International Business (AIB)

• Online Consumer Behaviour

• Consumer transformative research,
• Consumer online brand communities,
• Behavioural research methodologies and analyses

Best Paper Award at the 2021 Out of (and into) Africa Conference: African consumer marketing, firm strategy and society, Morgan State University, Baltimore, Maryland

 Graduate Level Courses

• MKT705A: Marketing Research
• BUS 602B: Marketing Management
• BUS730B Marketing Strategy and Planning
• MKTG729A: Special Topics in Marketing II
• GMAM 707: Digital and Interactive Marketing
• MAK703B: Services and Relationship Marketing 
• MPR 701B: Integrated Marketing Communications

        Undergraduate Level Courses

• BUS277B: Principles of Marketing
• MKT 321B: Marketing Research
• BUS 324B: Business Simulations

Peer reviewed journal articles

• Awotoye, Y., Javadian, G., & Kpekpena, I. (2020). Examining the Impact of Working from Home on a Working Mother’s Organizational Commitment: The Mediating Role of Occupational Stress and Job Satisfaction. Journal of Organizational Psychology, 20(2), 27-46.
• Kpekpena, I., & Hu, H. (2019). Ghacem in Ghana: marketing cement in a newly competitive environment. The CASE Journal.

Peer reviewed conference papers

• Quartey, E., & Kpekpena, I. (2021, October 25-26). Privacy Concerns and Customer Engagement in Online Banking through the Lens of Protection Motivation Theory. Presented at the 2021 Out of (and into) Africa Conference: African consumer marketing, firm strategy and society, Morgan State University, Baltimore, Maryland.
• Kpekpena, I. & Khan, O. J. (2019, October 11-12). Comparing Allocentrics and Idiocentrics on the dimensions of luxury brands. Presented at the Academy of International Business US Northeast Conference, Rutgers Business School, Rutgers University, Newark NJ.
• Javadian, G., Awotoye, Y., & Kpekpena, I. (2019, July). Work from Home and Organizational Commitment: The Sequential Mediation of Job Stress and Satisfaction. In Academy of Management Proceedings(Vol. 2019, No. 1, p. 11243). Briarcliff Manor, NY 10510: Academy of Management.
• Kpekpena, I., and Callow, M. (2018, May 24-25). Can subjective norms help break the organ donation taboo in collectivist societies? Evidence from Ghana. Paper accepted for presentation at the International Symposium of Research on African Consumer Marketing and Firm Strategy, Morgan State University, Baltimore, Maryland.
• Kpekpena, I. (2017, December 17-19). A cost-effective model for recruiting graduate students. Presented at the International Academy of Business and Economics (IABE) conference, Las Vegas, Nevada.
• Kpekpena, I., Awotoye F. Y. and Callow, M. (2017, June 1-3). The impact of psychological cultural factors on posthumous organ donation intentions. Paper presented at the American Marketing Association (AMA) marketing & public policy conference, Washington, DC.
• Awotoye F. Y. and Kpekpena, I. (2017, May 9-11). The impact of perceived opportunities and growth expectations on international entrepreneurship. Paper presented at the Eastern Academy of Management (EAM) Conference, Baltimore, Maryland.
• Kpekpena, I. and Hu, H. (2017, March 22-24). The cement number game: A teaching case. Paper presented at Marketing Management Association (MMA) Spring Conference, Chicago, Illinois.
• Kpekpena, I., Nettey, T, and Rosecky, R. (2017, March 22-25). A test of Purchasing power parity and currency exchange rates: supermarket prices in Ghana and the USA. Paper presented at the Northeast Decision Sciences Institute (NEDSI) Conference, Springfield, Massachusetts.

Email: ikpekpena@gimpa.edu.gh