Professor Manu has over thirty years of experience in consulting, training, and education. During this period, he has exhibited extensive capabilities in strategic planning, programme, design, and assessment in higher education. He has been heavily involved in designing and reviewing programmes to improve university and corporate education in such institutions as Loyola College in Maryland (USA), Morgan State University (USA), Ghana Institute of Management and Public Administration (GIMPA), Association of African Business Schools, and the Ghana National Accreditation Board. Currently, he is the Chairman of the Accreditation Committee of the Association of African Business Schools and serves on the boards of a number of organisations.

He has also consulted for a variety of companies in the areas of strategic planning, marketing strategy development, and corporate social responsibility. Additionally, he has substantial experience lecturing in marketing, business strategy, decision-making, and leadership for corporate education clients.

Professor Manu attended Prempeh College from 1967 to 1972 for his O Levels and Mfantsipim School from 1972 to 1974 for his A Levels. He subsequently attended the University of Ghana (BSc) and New York University (MBA, PhD).

• Marketing
• International Business
• CSR
• Business Strategy

• CSR and consumer behaviour
• CSR and corporate strategy
• Antecedents and outcomes of CSR
• Religiosity and consumer behaviour
• Marketing Strategy
• Microfoundations of business strategies
• Leadership
• Business and Society.

Doctorate Level Course, GIMPA Business School, GIMPA, Accra, Ghana

• MKT 716: Theory in Marketing Strategy
• DMGT 912 Business and Society
• MGT 719 Special Topics in Management
• MKT 719 Special Topics in Marketing

Master’s Level Course, GIMPA Business School, GIMPA, Accra, Ghana

• BUS717 Business Environments
• BUS 712 Corporate Leadership
• BUS 720 Strategic Management
• MKT 704 Strategic Marketing

Bachelor’s Level Course, GIMPA Business School, GIMPA, Accra, Ghana

MKT422 International Marketing

Peer Reviewed Books

• Entrepreneurship in Africa: Context and Perspectives by Ven Sriram, David Lingelbach, Tigineh Mersha and Franklyn Manu. Routledge, 2020.
• Instructors’ Manual for Global Marketing Strategy by Susan P. Douglas and Samuel C. Craig (McGraw-Hill, 1995). With Susan Douglas and Samuel Craig.

Peer reviewed book chapters

• Sriram, V. and Manu. The Pharmaceutical Industry and AIDS. Cross-Cultural Marketing, R. Rugimbana and S. Nwankwo (eds.).  (Thompson Learning, London, UK, 2003), pp. 257-263.
• Sriram, V. and Manu. Ethnic Minority Entrepreneurship: A View from the U.S. Business Success via New Visions on Marketing, F. Zeynep Bilgin, Emine Cobanoglu and A. Muge Yalcin (eds.), Istanbul, Turkey, Beta Books, pp. 151-162. 2006.
• Warsame, M. H. and Manu. Ashanti: Saving an African Mining Giant. Drivers of Global Business Success: Lessons from Emerging Markets, F.Z. Bilgin, V. Sriram and G.A. Wuhrer (eds.) (Palgrave Macmillan, London, UK, 2004).
• Manu, F. and V. Sriram. Corporate Social Responsibility. Cross-Cultural Marketing, (eds.) R. Rugimbana and S. Nwankwo (Thompson Learning, London, UK, 2003), pp.227-242.
• Manu, F. and V. Sriram. Marketing in Africa: An Eclectic Perspective. Dynamics of Marketing in Africa, (eds.) S. Nwankwo and J. Aiyeku (Quorum Books, Westport, CT. 2002)

Peer reviewed journal articles

• Tano, A. Y., Manu, F. A., Osei-Frimpong, K., & Darbi, W. P. K. (2023). Leader-member exchange and organizational citizenship behaviour: The moderator effects of subordinates’ horizontal collectivism orientation and team-member exchange. International Journal of Cross-Cultural Management, 23(3), 507-530.
• Nartey, S., & Manu, F. A. (2023). Host communities’ infrastructural development expectations of multinational mining companies in Ghana’s mining industry. Africa Journal of Management, 9(3), 259-282.
• Agyei, P. M., Manu, F., & Coffie, S. (2022). Positioning strategies for B2B service markets. Industrial Marketing Management, 106, 405-419.
• Afiuc, O., Bonsu, S. K., Manu, F., Knight, C. B., Panda, S., & Blankson, C. (2020). Corporate social responsibility and customer retention: evidence from the telecommunication industry in Ghana. Journal of Consumer Marketing, 38/1 (2021) 15–26
• Manu, F. A. (2009). Import substitution and export promotion: a continuing dilemma for developing countries. Journal of International Business and Economics, 9(1), 100-104.
• Manu, F. A. (2003). Negotiating with foreign investors: Lessons from the Ghana-VALCO experience. Journal of African Business, 4(1), 5-35.
• Sriram, V. & Manu, F. (2000). AIDSCAP-NEPAL: A Case Study. Case Research Journal, 20 (3), 73-91.
• Manu, F. A., & Sriram, V. (1999). The Health Belief Model and AIDS-Preventive Behaviour in a Ghana Student Population: An Exploratory Investigation. Journal of International Consumer Marketing, 11(2), 59-78.
• Manu, F. & Sriram, V. (1999). Nestle (Ghana) Ltd. Case Research Journal, 19 (2), 69-83.
• Manu, F. & Sriram, V. (1999). Ghana: The Soul of West Africa. Case Research Journal, 19 (1), 91-104.
• Manu, F. A. (1996). Marketing and Production Implications of Innovations in US and European Markets. Journal of Global Marketing, 10(1), 47-67.
• Manu, F. A. (1996). Multinational corporations and the environment: Hazardous incidents and their prevention. Business and the contemporary world, 8, 52-65.
• Manu, F. A., & Sriram, V. (1996). Innovation, marketing strategy, environment, and performance. Journal of Business Research, 35(1), 79-91.
• Manu, F. A., Cooper, P. D., & Reinhart, W. (1996). The status of marketing in the health care industry: perspectives of marketing practitioners. Journal of Hospital Marketing, 10(2), 11-24.
• Sriram, V., & Manu, F. A. (1995). Country-of-destination and export marketing strategy: a study of US exporters. Journal of Global Marketing, 8(3-4), 171-190.
• Manu, F. A. (1993). Innovation, marketing and performance in European consumer markets: An exploratory investigation. Journal of Euromarketing, 2(3), 73-99.
• Manu, F. A. (1993). Marketing Strategy and Performance Differences Between U.S. and European Businesses in Europe. Journal of Global Business, 4(1), pp.43-51.
• Manu, F. A. (1993). The state and marketing in African countries: a case study of Ghana. Journal of International Food & Agribusiness Marketing, 4(2), 67-82.
• Manu, F. A. (1992). Innovation orientation, environment and performance: A comparison of US and European markets. Journal of International Business Studies, 23(2), 333-359.

Email: fmanu@gimpa.edu.gh

Tel: +233208533526

Office Number: Mamphey Hall H106