Dr Stanley Coffie is currently an Associate Professor of Marketing at the Ghana Institute of Management and Public Administration (GIMPA) where he has been since 2012. Dr Coffie previously lectured at Birkbeck College, University of London where he obtained his PhD. His research interests are in marketing strategy in emerging/developing economies, strategic positioning and branding in bottom of the pyramid markets, and services marketing. His recent publications are in academic journals and other outlets including: Industrial Marketing Management, Journal of Strategic Marketing, Thunderbird International Business Review, Journal of Product and Brand Management, Journal of African Business, International Journal of Bank Marketing, The Routledge Companion to Contemporary Brand Management and Branding and Positioning in Base of the Pyramid Markets in Africa.
PhD in Management – Birkbeck College, University of London (2004 – 2011)
MA in Marketing Management – University of Middlesex, London (1997 – 1999)
Postgraduate Certificate in Education (PGCE) – University of Greenwich,London (1996 – 1997)
Graduate Diploma in Marketing (DipM) – Chartered Institute of Marketing (CIM), UK (1993 – 1995)
BA (Honours) English, University of Ghana (1987 – 1990)
Global Fund Implementation Strategy – Nov. 2020 – Feb. 2021
Ministry of Health and Ghana Health Service, Ghana
Consultant for development of a Communication Plan – July 2020
Inner City and Zongo Development Ministry/Fund, Ghana
Process Consultant – Aug 2015 to Jan 2016
USAID – Ghana office
Peer reviewed journal articles
Peer Reviewed Books
Peer reviewed book chapters
Email: scoffie@gimpa.edu.gh
Dr Stanley Coffie is currently an Associate Professor of Marketing at the Ghana Institute of Management and Public Administration (GIMPA) where he has been since 2012. Dr Coffie previously lectured at Birkbeck College, University of London where he obtained his PhD. His research interests are in marketing strategy in emerging/developing economies, strategic positioning and branding in bottom of the pyramid markets, and services marketing. His recent publications are in academic journals and other outlets including: Industrial Marketing Management, Journal of Strategic Marketing, Thunderbird International Business Review, Journal of Product and Brand Management, Journal of African Business, International Journal of Bank Marketing, The Routledge Companion to Contemporary Brand Management and Branding and Positioning in Base of the Pyramid Markets in Africa.
PhD in Management – Birkbeck College, University of London (2004 – 2011)
MA in Marketing Management – University of Middlesex, London (1997 – 1999)
Postgraduate Certificate in Education (PGCE) – University of Greenwich,London (1996 – 1997)
Graduate Diploma in Marketing (DipM) – Chartered Institute of Marketing (CIM), UK (1993 – 1995)
BA (Honours) English, University of Ghana (1987 – 1990)
Global Fund Implementation Strategy – Nov. 2020 – Feb. 2021
Ministry of Health and Ghana Health Service, Ghana
Consultant for development of a Communication Plan – July 2020
Inner City and Zongo Development Ministry/Fund, Ghana
Process Consultant – Aug 2015 to Jan 2016
USAID – Ghana office
Peer reviewed journal articles
Peer Reviewed Books
Peer reviewed book chapters
Email: scoffie@gimpa.edu.gh
Dr Stanley Coffie is currently an Associate Professor of Marketing at the Ghana Institute of Management and Public Administration (GIMPA) where he has been since 2012. Dr Coffie previously lectured at Birkbeck College, University of London where he obtained his PhD. His research interests are in marketing strategy in emerging/developing economies, strategic positioning and branding in bottom of the pyramid markets, and services marketing. His recent publications are in academic journals and other outlets including: Industrial Marketing Management, Journal of Strategic Marketing, Thunderbird International Business Review, Journal of Product and Brand Management, Journal of African Business, International Journal of Bank Marketing, The Routledge Companion to Contemporary Brand Management and Branding and Positioning in Base of the Pyramid Markets in Africa.
PhD in Management – Birkbeck College, University of London (2004 – 2011)
MA in Marketing Management – University of Middlesex, London (1997 – 1999)
Postgraduate Certificate in Education (PGCE) – University of Greenwich,London (1996 – 1997)
Graduate Diploma in Marketing (DipM) – Chartered Institute of Marketing (CIM), UK (1993 – 1995)
BA (Honours) English, University of Ghana (1987 – 1990)
Global Fund Implementation Strategy – Nov. 2020 – Feb. 2021
Ministry of Health and Ghana Health Service, Ghana
Consultant for development of a Communication Plan – July 2020
Inner City and Zongo Development Ministry/Fund, Ghana
Process Consultant – Aug 2015 to Jan 2016
USAID – Ghana office
Peer reviewed journal articles
Peer Reviewed Books
Peer reviewed book chapters
Email: scoffie@gimpa.edu.gh
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